Since Email Validation gets your emails in front of your audience, your campaigns become more cost efficient. The more you get that message in front of your audience, the more likely they are to convert into a customer. The best email sequences educate customers and prospects about your products and services on a deeper level. In this way, Email Validation helps marketers keep their email deliverability high and bounce rates low.Īs campaign open rates and click-through rates go up, conversion rates improve. With an Email Validation tool, marketers can automatically remove undeliverable or erroneous addresses from their lists, which ensures emails are sent to the appropriate recipients. To make matters worse, ESPs and ISPs share their blacklists if you’re blacklisted on one, you’ll probably get blacklisted on another. This guarantees that all of your marketing campaigns crumble, since your emails get sent to spam. If this cycle becomes an established pattern, ESPs and ISPs will blacklist your email address entirely. The more polluted your list, the more bounces you get, and the higher the likelihood of your emails ending up in junk mailboxes. When ESPs or ISPs detect high bounce rates from your email address, they begin to send your emails to their customers’ spam folders. Email Service Providers (ESPs) such as Gmail and Outlook and Internet Service Providers (ISPs) like Verizon and Comcast track customer accounts for suspicious activity. Emails may get hacked, and web forms invite spamtraps, honeypots, typos, and more.įailing to keep email lists clean not only decreases your marketing ROI, it also decreases your sender reputation. Email Validation is a critical component of marketing operations. What is Email Validation?Įmail Validation verifies that email addresses are deliverable by performing a series of syntax, domain, and mailbox checks. In this article, we’ll explain what Email Validation is, how it works, and how it can benefit your organization. Without a way to check existing email lists and prevent bad email infiltration, most emails get sent to the void.Įmail Validation saves marketers time and money: it increases deliverability and minimizes the risk of being blacklisted. The average email list degrades up to 22% per year. But there could be another reason their campaigns aren’t performing well: they aren’t reaching their audience. Perhaps the messaging hits the wrong note, the content lacks educational value, or the offers fail to make an impression. They could miss out on returns due to the strength of their email content. They struggle to increase their open and click-through rates, which makes their budgets suffer. And Millennials seem especially influenced by email - 68% say promotional emails have influenced their buying decisions.īut not every company sees the same fantastic campaign results. According to Litmus, email marketing programs can generate up to 38x returns. If you ever change the email address associated with your Dropbox account, you'll need to verify your new email the next time you do something like send a referral or a shared folder invitation.Marketing strategies come and go, but email stands the test of time. What happens if I change the email address associated with my Dropbox account? If you're still not receiving the email, contact your email service provider to troubleshoot further. You can also add the email address to your address book and then try sending the email again. A confirmation message will appear in your web browser.Ĭheck your spam folder to make sure it didn't end up there.
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